Business

Heineken Defies Expectations with Strong Q1 Sales Growth Despite Global Challenges

Heineken has reported stronger-than-expected results for the first quarter of 2025, with organic net revenues rising by 0.9%, surpassing analyst forecasts of a 0.6% increase. Although beer volumes declined by 2.1%, this was less than the anticipated 2.9% drop. ​

 

The company's performance was bolstered by increased sales of premium brands, including its flagship Heineken label, and notable growth in key markets such as Vietnam. Despite challenges like a late Easter and fewer trading days due to the leap year, Heineken managed to exceed expectations across various regions.

 

CEO Dolf van den Brink highlighted the company's resilience amid volatile consumer and geopolitical trends, reaffirming its annual profit growth forecast of 4% to 8% for 2025. However, he cautioned about ongoing risks, including inflation, weak consumer sentiment, currency fluctuations, and potential impacts from new U.S. tariffs, particularly those targeting canned beer.

 

Following the announcement, Heineken's shares rose by 2.8%, reflecting investor confidence in the company's ability to navigate a challenging global environment.