In response to rising living costs and increasing subscription fees for traditional entertainment platforms, many Nigerians are turning to YouTube as their primary source of affordable and diverse content. Platforms like Netflix have raised their premium package fees to ₦7,000 (approximately $4.50), prompting viewers to seek more budget-friendly alternatives. YouTube offers a vast array of free content, making it an attractive option for entertainment seekers across the country. ​

The surge in YouTube's popularity in Nigeria is also attributed to the widespread availability of smartphones and more affordable internet access. This combination has enabled a broader audience to engage with various forms of content, from comedy skits to educational videos. ​

Notable Nigerian YouTubers have played a significant role in this shift. For instance, Mark Angel's comedy series, featuring child comedians like Emmanuella, has garnered millions of views and a substantial subscriber base. Similarly, the animated series "Tegwolo: Champion of Warri," created by Ajebo, offers humorous takes on Nigerian life and culture, resonating with a wide audience. ​

This trend highlights a broader movement towards accessible and relatable content, with YouTube serving as a platform that reflects the diverse interests and experiences of Nigerians.