In 2024, Spotify's royalty payments to Nigerian and South African artists experienced significant growth, reflecting the increasing global popularity of African music. Nigerian artists received over 58 billion naira (approximately $38 million), more than doubling their earnings from the previous year. South African artists earned 400 million rand (about $21 million), marking a 54% year-on-year increase.

This surge is attributed to the rising international acclaim of performers like Nigeria's Burna Boy and South Africa's Tyla. Notably, around 250 million user-generated playlists now feature at least one Nigerian artist, and 220 million include a South African act. ​

Export growth has been substantial, with Nigerian artists experiencing a 49% increase over three years, while South African artists saw a 104% rise in the same period. Additionally, the number of Nigerian artists earning over 10 million naira annually has tripled since 2022. In South Africa, the number of artists earning between 100,000 and 500,000 rand has doubled over the past three years.